[Sonar] An idea for the fall Sonar regatta name

Fri Jun 13 14:12:05 UTC 2008

I noticed that New Belgium brewery over in Ft Collins (makers of the
very tasty Fat Tire beer), has an event sponsorship program. Typically
they are looking for environmentally friendly events and for the most
part they have been sponsoring bicycle races. So I was thinking sailing
makes a lot of sense.

I think this is a win/win scenario since both sides would receive
publicity for the event. Perhaps we could even convince them to make a
"sailing" beer J

Attached below is a snippet from their sponsorship program description
found at http://www.newbelgium.com/uar.php

Thoughts?

-Mac

New Belgium's Sponsorship Program

So, you're doing something good and you want us to join you? Excellent!
Tell us about it. 

We at New Belgium love to get involved. We sponsor a whole bevy of cool
events and goings on throughout the western United States. And while we
would like to align with all that is good and worthy, we sometimes have
to gracefully decline. 

A few things we look for when selecting events and sponsorship
opportunities. 

TIMING: Yep, it takes time to get the beer there. So, start talking to
us at least two months to a year prior to your event. For large events,
we generally need even more time. 

BRANDING: It's important that your event allows us to showcase what New
Belgium is all about. We look for PLAYFUL, UNIQUE, and DELIGHTFUL
events. We're a folly following bunch, and we like to support fellow
folly followers. 

SUSTAINABILITY: From brewing beer to building events, we want to do all
we can to reduce our footprint. That's why we partner with likeminded
organizations. In addition, we're very interested in events that support
environmental non-profits.

We are members of 1% For the Planet and hope to drive positive
environmental change through our sponsorships. You'll score brownie
points by involving non-profits that are doing the same. Check out their
website for more information! www.onepercentfortheplanet.org
<http://www.onepercentfortheplanet.org>  

PARTICIPATION: We prefer to be hands-on and on-premise with events. So,
if you're pitching a logo placement, we'll generally pass unless it
comes with a chance to meet and greet. 

LOCATION: As much as we'd love to go to New York or Florida, for now, we
have to wait. We'll gladly consider events in the states we're located.
(CO, WY, TX, AZ, NM, AR, MO, KS, CA, NV, ID, WA, OR, MN, IA, MT, IL, NE)

DONATIONS: Our sponsorship dollars have to reflect our brand. So, if
you're wanting a good will donation or philanthropic grant please check
back around March 15, 2008 when our guidelines and Online System are
updated. 

TEAMS/INDIVIDUAL ATHLETES: Due to the overwhelming amount of requests we
get to sponsor athletic teams and individuals, we decided it's just too
hard to pick. So, aside from a few family and friend's teams, we pass on
these types of sponsorships. 

BANDS: Ditto on the above. 

If your event fits these guidelines, then click here and fill out the
following form <javascript:popUp('sponsorship-popup.php')> . We'll take
a look at your request, and get back to you within a week.

From: sonar-bounces at lists.wyc.org [mailto:sonar-bounces at lists.wyc.org]
On Behalf Of tbrown9163 at comcast.net
Sent: Monday, June 09, 2008 11:34 AM
To: becca lundberg; davidfolson at earthlink.net; Bert Foster;
chris_fittipaldi at yahoo.com; Sonar List WYC
Subject: Re: [Sonar] An idea for the fall Sonar regatta name

The Winnipeg Canadians have already been invited and are sounding
positive to attending.

Ernie is tasked with getting with Rick Doerr of the Sonar Class
Association to make sure our proposed regatta names don't run afoul with
any class interests  (since this will more than likely not be a class
sanctioned event).   It may be that we cannot include the name Sonar in
it.

Once we get a name however and we've cleared up the schedule error,
the dates and regatta name will also go into Sonar.org.   The Galveston,
KC and other fleets will be notified also.

Those of you who are considering chartering/lending your boat out:  now
is a good time to see if there are any insurance issues.

A lot of the infrastructure with the dinner,  raffle,  silent auction,
sponsors is already done for us courtesy of the Capri organization.
I'm communicating with Dutch Bull to make sure that schedules/costs are
known and manageable for us.

However,   I would like to see if someone in the fleet would like to
propose and order, organize the trophies.   Any takers?

--
Thomas M. Brown 
"Maximizing Business by Minimizing Surprises" 
~~~~~~~_/) ~ _/)~~~~~~

	-------------- Original message -------------- 
	From: becca lundberg <beccalundberg at hotmail.com> 
	I thought of including something with the North star too.
ANother thought:  If the Canadians are to be invitied  The maybe
something like the Midwest International Sonar Cup.....

---

Mac Stevens
Sr. Engineer

Email: Mac_Stevens at Xiotech.com
Office: 952 983 2606
Fax: 952 983 3001

Xiotech Corporation
6455 Flying Cloud Drive
Eden Prairie, MN 55344 

www.xiotech.com : www.xiotech.com/demo : Toll-Free 866 472 6764

________________________________

	From: davidfolson at earthlink.net
	To: tbrown9163 at comcast.net; Bert at apexq.com;
chris_fittipaldi at yahoo.com; Sonar at lists.wyc.org
	Date: Sun, 8 Jun 2008 09:13:20 -0500
	Subject: Re: [Sonar] An idea for the fall Sonar regatta name

	I like Star of the North!  For a logo, imagine a big blue star
on top of the Sonar class red and white stripes  -  like a modified WYC
burge.

	DAvid 

		----- Original Message ----- 

		From: 

		To: Bert Foster <mailto:Bert at apexq.com>
;chris_fittipaldi at yahoo.com;Sonar List WYC <mailto:Sonar at lists.wyc.org> 

		Sent: 6/6/2008 8:54:49 AM 

		Subject: Re: [Sonar] An idea for the fall Sonar regatta
name

		The "Frostbite Falls International Sonar Regatta"

		We can claim International status because the Canadians
are already expressing interest in coming down for it.

		The logo would obviously include some depiction of Rocky
and Bullwinkle silhouetted against a Sonar sail plan etc.

		Any other ideas?

		--
		Thomas M. Brown 
		"Maximizing Business by Minimizing Surprises" 
		~~~~~~~_/) ~ _/)~~~~~~

				/sonar 

________________________________

	It's easy to add contacts from Facebook and other social sites
through Windows Live(tm) Messenger. Learn How.
<https://www.invite2messenger.net/im/?source=TXT_EML_WLH_LearnHow>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://lists.wyc.org/pipermail/sonar/attachments/20080613/a574098d/attachment.htm 